Hey! I'm Will, a product designer & UX engineer with 20+ years' experience crafting user-centred solutions across tech, e-commerce, and creative industries, leading teams to deliver inclusive, impactful digital experiences.

Senior Product Designer

UX Engineer

B2B | B2C | SaaS

Based in Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Clazzoo | 2016–2017

Simplifying Class & Activity Management

EdTech platform designed to simplify the management of private tuition and after-school lessons, enabling tutors and tuition centres to handle scheduling, payments, student records, and lesson tracking in one integrated system.

See Case Study

Flavourly | 2014–2016

Reinventing Food & Beer Discovery for Consumers and Suppliers

Mobile-first website and in-house eCommerce "BrewStore", built with scalability, usability and quality user experience as a main focus.