Machine Labs | 2019–2022
Transforming SME Marketing with AI & Data Science
Startup delivering artificial intelligence–powered marketing and data science solutions to small and medium e-commerce businesses.
pixelwright UI Development & Design
Hey! I'm Will, a product designer & UX engineer with 20+ years' experience crafting user-centred solutions across tech, e-commerce, and creative industries, leading teams to deliver inclusive, impactful digital experiences.
Kindaba | 2017–2019
Building a Private, Family-first Social Platform
Private, secure and ad-free platform allowing families to share photos, updates and plans without exposing personal data to advertisers or a wide social graph.
Clazzoo | 2016–2017
Simplifying Class & Activity Management
EdTech platform designed to simplify the management of private tuition and after-school lessons, enabling tutors and tuition centres to handle scheduling, payments, student records, and lesson tracking in one integrated system.
Flavourly | 2014–2016
Reinventing Food & Beer Discovery for Consumers and Suppliers
Mobile-first website and in-house eCommerce "BrewStore", built with scalability, usability and quality user experience as a main focus.
