About

Currently Senior UX Design Engineer at Parsley Box and Mentor at CodeYourFuture. Previously at Machine Labs, Kindaba, Clazzoo, Flavourly, Nautilus & Apple. Dad.

Will Wright is a strategic product and user experience leader based in Edinburgh, with over 20 years’ experience building and scaling digital products for consumer brands and SaaS businesses. He specialises in joining the dots between product, design, engineering and marketing to drive customer acquisition, engagement and long‑term loyalty.

Will has led product and UX across AI‑powered platforms, e‑commerce and subscription services, working from discovery and prioritisation through to launch and continuous optimisation. He has a strong track record in designing and evolving design systems, simplifying complex journeys, and using data and user insight to guide decisions.

Beyond his product work, Will is a long‑standing mentor at CodeYourFuture, supporting refugees and people from disadvantaged backgrounds into software careers, and has co‑organised community meetups in the Edinburgh tech scene. Outside of work he enjoys photography, climbing, hillwalking and spending time with his family.

He lives in Edinburgh with his two sons.

Recommendations

Will worked hard to turn the Parsley Box website into an experience that was straightforward to use for our older demographic and also met the particular requirements we had as a business. We get a lot of compliments from customers on how easy the site is to use and navigate - for a customer base that is older and not always au fait with computers and the online world this is incredible.
~ Paul Kerr, Tech Team Lead @ Parsley Box

”We had a lot of comments that the UX of our product was better than the competitors, which was mainly down to Will. It’s much easier to create a complicated UI than a simple one but he did a great job on making an incredibly complex product easy to use.“
~ Andrew Veitch, CEO at Machine Labs

“Aside from his technical skills, and problem-solving abilities which I could go on about, Will is one of the most thoughtful, open, respectful, balanced and deliberate people I know. I’ve had the pleasure of working with him for the past two years and have experienced first-hand his ability. He’s precise with his language, and not afraid to be vulnerable in his approach to a problem. Selfishly, I’m envious of his lack of ego and ability to find pleasure in what he’s doing. I have loved working with him.”
~ Rob Gelb, Founder at Kindaba

“Will is a craftsman, an outstanding team player, and someone who is committed to making positive impact — for his team, for the customers and for the community.”
~ Lizzie Brough, Co-founder at Kindaba

About the site

Some fun facts about this website include:

• Designed and coded on a Mac in beautiful Edinburgh, UK
• Coded using Vim, the amazing code editor
• Built on Jekyll, the open source static site generator
• Hosted on GitHub Pages
• Developed while listening to Blood On The Tracks

For comments or questions, feel free to reach out to me on Linkedin.

Thanks for visiting!